Powerful Benefits of PPC Advertising

Display advertising

PPC (Pay -per -Click) is one of the most effective forms of Search Engine marketing or paid advertising. PPC is a model of internet marketing in which advertisers pay a fee each time one of their ads are “clicked”.  It is a way of buying visits to one’s site, rather than trying to “earn” those visits organically.

PPC or paid search marketing offers a great chance for every business to promote its business online and spread its reach. This goal can be achieved through expertly crafted PPC Campaign through Google AdWords, Bing Ads and Social paid campaigns.


High-Level Contribution to Business Goals

The most compelling reason to use PPC Advertising is its contribution to the business goals. It can help any business to achieve its marketing or business goals. Each digital media has their own limits and your business can’t reach all customers with one media. For example, SEO is a keyword based strategy and your customers can only find your website when they search with your keywords. You can use paid advertising to reach those customers who are missing in SEO strategy.

Whether it is a high-level brand exposure to an e-commerce sale it all depends on the goals you are trying to meet. Because PPC is a powerful tool for aligning web traffic drivers to the end-goals.

Any type of conversion goal can be tracked. Irrespective of the set of known goals PPC Campaigns can be set up effectively.


Find New Customers QUICKLY!

No matter if you are new to PPC and little behind your competitors, with a little bit of optimization you can get up and run quickly to PPC marketing race. To understand its simplicity and quicker result comparing it with SEO is the best example. SEO methods take a lot of time and attention to get the same type of traffic and positioning, while AdWords offers the same within minutes of launch.

If we compare it to other promotional channels like email and organic, it gives you a huge advantage to target people outside the existing customers or followers. To summarize, Unlimited!

From research to campaign building to ad writing – most of the work is done within the PPC advertising platform. Aside from setting up conversion tracking and desired landing pages you can run the show with minimal involvement of your development team.


Easy Tracking and Gauging

Because PPC Advertising runs through AdWords and Bing Ads, the major benefit is it’s easy tracking and performance measuring. Use the AdWords tool in combination with Google Analytics and see high-level performance details including impressions, conversions and clicks based on defined goals.

Stats are readily available, shows how your campaigns are performing; and what kind of traffic and results they are routing according to your spending budget. In other marketing and advertising channels the picture is not this much clear.

From PPC traffic à to dedicated landing page à conversion tracking using Google Analytics to see what you spent and what you achieved.


You Have All Controls!

Even though there is a very subtle difference about default campaign settings, you can get a control over a wide range of options and how to reach potential customers. It starts with the keywords placement you choose to target. Also, you have a lot of budget flexibility if you start with small. Set your own budget ad and choose how much you are willing to spend.

If you start seeing positive results you can scale up at once. If you want to slow down and take a break you can always pause and stop budget spending right away.

You have the flexibility to make quick edits and to optimize while the ads are running, you can try new test every day (if you wish).


PPC & Other Marketing Medium’s Collaboration

AdWords is an engine that can drive potential visitors to your landing page and website and can quickly increase the ROI on the investment you made. Why Content? Because the Content Marketing has embraced the digital world and having a unique and relevant content are norms of the online marketing now.

Key is to produce original, unique and relevant content and landing page.

PPC & SEO works well because the opportunities and impressions for the traffic are often for the same audience. People use Google to find services, products, and information. Therefore, the performance data of clicks, impressions and conversions extracted from AdWords can give great direction and insights. It can also help on SEO and you will get an idea where to prioritize keywords.


Spectacular Targeting Choices

To test how AdWords blends well with other channels you can go for a Multi-Layered approach in AdWords. You can experiment campaigns to confirm full coverage across different networks, as well as targeting types that could help you to gain brand exposure. You can be sure about performance and your money will not go to the waste.

It ranges from targeting keywords through text ads, can run ads as remarketing based on their past behaviours and can also focus on specific demographics on the display network.

By trying and testing this mix the full scope of AdWords with the greatest advantage can be achieved. While staying targeted, you’ll get as many impressions as possible through this approach and technique.

You can always see what performs best. Based on CPC (cost per click) and cost per acquisition you can compare the different targeting methods with each other and so can set the expectations.

The BIGGEST BENEFIT of PPC targeting option is that it enables you to reach people other than your existing audience. You will see many options based on how far you want to explore.


Wealthy Marketing Data

Now as there is a lot of data and performance available in Google AdWords directly, the value of information gained drives beyond just PPC performance.

The clicks, impressions and conversion data of each keyword can be used to devise content marketing and SEO strategies. The built-in keyword planner and the display planner tool can be used to find your audience.

To know where the competition lies you can always cross-reference it by using third-party tools. It will help you to build a solid profile of what market share you can gain and what you are up against.


Quick Tips:

  1. Start with a small/experiment campaign
  2. Set up clear goals
  3. Use the right format according to campaign objectives
  4. Set up conversions tracking early
  5. Research and analyze keywords
  6. Find and focus on the right audience
  7. Clear and relevant landing page
  8. Spend budget wisely
  9. Optimize campaign according to your goals