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The Christmas season is again fast approaching. People are buying products here and there. But is your business in shape for this season? Are your site and your products ready? No need to worry, there is still time to do some tweaks to help enhance your conversions. The following are 7 tips to get you started.

1. Always be clear and concise. At Christmas, people are rushing more than usual. So make sure your copy is clear and concise. If you have product features/descriptions try putting them into bullet points. This will help your visitors make a decision quickly and sky rocket your sales in the process. Click here to see a good example.

2. Use emotive language. Engage with your customer by using phrases like “makes a great gift”. By engage with the customer they are more likely to make a purchase and maybe even more than one. Alternative phrases to try are “they’ll love this under the Christmas tree”, “perfect for a gift”, “great idea for Christmas”, or “a unique Christmas gift”.

3. Emphasise the benefits. Use language like “one size fits all”, “easy returns”, “free shipping”, “no assembly required” or any other benefits, emphasising the benefits can help your customer make a positive purchasing decision.

4. Offer gift certificates or gift cards. A research by the Washington Post showed that gift card sales are up at $91 billion and is expected to increase to $100 billion by 2012. As an add-on to being a fast and easy gift solution for shoppers, you have the advantage of them coming back to redeem the card or certificate. Chances are, the shoppers may spend more than the value of the card or certificate.

5. Leverage customer feedback. You should maintain your own reviews. If you are short of reviews, you can check out feedback aggregators like www.buzzillions.com. By doing this, you can present the pros and cons of the product and also show the products that compliment them.

6. 404 pages. Customers often leave your site when he/she encounters a 404 page. So you should ensure that you have a customer 404 page this is informative and helpful in an attempt to stop your customer leaving the website. See http://www.iclickink.co.uk/404 for a good example.

7. End every purchase with a Thank You. Although “thank you” is a powerful word, on its own it is not enough. You should have something attached to your “thank you” like, a newsletter signup box or social media links. You should also ask customers to rate their experience so that you will have a basis for improvements and it helps you build a good relationship with the customer.